Blog | OMJ Media

Jeremy Orritt

Jul 4, 20234 min read

How to reach, engage and create opportunities with c-level executives in B2B?

Everybody in your organization now seems to think it is important to reach c-level executives (CXO's) directly with your marketing...

Jeremy Orritt

Mar 22, 20202 min read

How to improve the performance of your webinar

Rather than write a full article on the subject these are the show notes from a recent webinar on the subject that capture the essential...

Jeremy Orritt

Dec 2, 20193 min read

Following up event prospects

Many of my clients have been telling me they are reducing the number of events they are doing in a year. Many of them are focusing now on...

Jeremy Orritt

Jul 8, 20194 min read

How targeted can you be in B2B advertising – Micro Targeting

I have called this Micro Targeting because my marketing clients target beyond filters such as: market, industry and in the Account Based...

Jeremy Orritt

Nov 22, 20186 min read

Why is everybody talking about Account Based Marketing (ABM)

When I say everybody.....I mean almost everybody........ in B2B marketing at least! First off though, what do we mean by ABM or Account...

Jeremy Orritt

May 31, 20184 min read

ADVOCACY MARKETING FOR B2B

What is Advocacy Marketing? Simply put, advocacy marketing is a form of marketing that encourages existing customers to talk about your...